Segmentation Reports: Everything You Need to Know

Segmentation Reports: Everything You Need to Know

Segmenting your customers by grouping them by certain characteristics, such as demographics, behaviors, and interests, helps you better understand and tailor your organization’s marketing messages to reach them.

 

A segmentation report digs even deeper by allowing you to view the analytics generated from customer segmentation in an organized and concise manner. You provide a CSV file of your customer data to conduct the segmentation, and a comprehensive segmentation report is created based on your specific customer information. You can see trends and further insights using the report, which enables you to make informed, data-driven decisions to drive business results.

Pinpointing your business’s ideal customer, improving customer loyalty, and discovering new prospects are just a few of the numerous ways segmentation reports benefit your organization.

 

This comprehensive document examines your customer data and compares it to baseline data, such as segmentation information from the U.S. population compiled by American Lifestyles 2021. A segmentation report consists of some crucial components that help you view and analyze your data more effectively:

 

Lifestyle Clustering

 

This section of a segmentation report displays the top five lifestyle categories for your customer data set. It provides descriptions that dive deep into the characteristics of the individuals who make up each of these groups.

 

The information you glean from this section of the report will help you develop more targeted marketing strategies to engage with the people who comprise these lifestyle categories.

 

For example, one of your organization’s top lifestyle categories for your data set could be active grandparents who are upper-income-earning seniors. They could be heavily invested in family and community but splurge on automobiles, home furnishings, cruises, and domestic travel to warm-weather destinations.

 

This level of insight gives you the information you need to create marketing messages that better capture the attention of these customers and potential customers with similar attributes, increasing your chances of making sales.

 

Demographics

 

In this component of a segmentation report, you’ll see bar graphs with demographic data for your customer data set that compare it to the baseline data. The graphs enable you to more clearly read the information, evaluate the similarities and differences, and gain a better overall understanding of your customers.

The graphs include details like:

  • Household income

  • Net worth

  • Home market value

  • Gender

  • Age

  • Credit rating

  • Ethnic group

  • Number of children

  • Marital status

  • Whether they own a home

  • Education

Psychographics Profile

 

This section of a segmentation report compares the characteristics of your customer data set with those of the baseline data. You’ll see information related to the following attributes:

  • Housing patterns

  • Buying preferences

  • Disposable income

  • Internet use

  • Online purchasing habits

  • Digital media consumption

  • Travel patterns

For example, a report could show you that the individuals in your customer data set are significantly more likely to cook at home than those in the baseline data set. With these insights, you can tailor your marketing outreach to people who like to cook at home.

 

Segmentation reports are powerful tools that can open up an entire new level of customer insights for your business, helping you to better analyze customer data, drive profitability, and gain an edge over your competition. Leveraging the lifestyle clustering, demographics, and psychographics profile information provided by segmentation reports to make decisions on how to best market to and reach your audience will take your organization’s growth to new heights.

 

Are you ready to discover the untapped value of consumer analytics offered by segmentation reports? Analyze360 helps you transform your customer or marketing lists into advanced insights, such as consumer behavior, lifestyles, demographics, and trends, in minutes! Learn how Analyze360 works and download a sample report now.