Analyze360® Pinpoint™ Frequently Asked Questions

What is Analyze360® Pinpoint™?

Analyze360® Pinpoint™ is a geospatial intelligence module that uses opt-in mobile location data to identify real-world visitation patterns and connect physical behavior to identity-based marketing and analytics systems. It provides a grounded, observable view of where audiences actually go in the physical world.

What types of organizations use Pinpoint™?

Pinpoint™ is used by home services, retail, nonprofits, healthcare, financial services, real estate, automotive, events, political and advocacy organizations, and marketing and advertising agencies that need to understand and act on real-world consumer behavior.

What data does Pinpoint™ use?

Pinpoint™ uses opt-in mobile location data consisting of deterministic latitude, longitude, and timestamp records collected from participating mobile applications.

What is a Mobile Advertising ID (MAID)?

A Mobile Advertising ID (MAID), such as Apple IDFA or Android AAID, is a resettable device identifier used for advertising and analytics. MAIDs are not names, emails, or phone numbers and can be reset or limited by users at any time.

How large is the dataset and what geographies are covered?

Pinpoint™ supports large-scale coverage across the continental United States, Alaska, and Hawaii. Coverage and volume vary by market and app participation, and some U.S. territories may not be supported.

How does Pinpoint™ define a “visit” to a location?

Pinpoint™ uses dwell-time thresholds and spatial clustering to distinguish meaningful visits from brief proximity or pass-through traffic. Visit definitions can be configured based on location type and use case to ensure audiences reflect sustained presence rather than incidental exposure.

Can Pinpoint™ filter visits by date or time of day?

Yes. Audiences can be defined by specific date ranges, days of the week, or time-of-day windows to support event analysis, daypart targeting, and campaign timing.

Can Pinpoint™ filter out drive-bys or highway traffic?

Yes. Visit definitions can be configured to reduce false positives from brief or incidental proximity, focusing on sustained presence within a defined location boundary.

What types of geofences are supported?

Pinpoint™ supports custom polygon geofences and radius-based fences. Polygons are commonly used for complex venues such as malls, campuses, and large retail properties.

Can Pinpoint™ geofence competitor locations?

Yes. Pinpoint™ can identify audiences based on verified visitation to specific competitor locations and build audiences for analysis, targeting, and measurement.

Can Pinpoint™ track attendance at events or trade shows?

Yes. Pinpoint™ can identify devices and households observed at specific event venues and time windows to support post-event targeting, follow-up campaigns, and audience analysis.

Can Pinpoint™ segment audiences by types of locations?

Yes. Pinpoint™ can create audiences based on visitation to categories such as auto dealerships, home improvement stores, gyms, medical facilities, places of worship, schools, entertainment venues, and restaurants.

Can Pinpoint™ analyze visit sequences and travel patterns?

Yes. Pinpoint™ can analyze visit sequences, including where people go before and after specific locations, to reveal shopping paths, feeder locations, and travel behavior.

Can Pinpoint™ analyze co-visitation patterns?

Yes. Pinpoint™ can identify other locations visited by the same audiences to reveal competitive overlap, cross-shopping behavior, and lifestyle patterns.

Can Pinpoint™ identify home or work locations?

Pinpoint™ uses time-based and repeated-location clustering to infer likely home or workplace patterns at an aggregate or household level. This is used for marketing and analytics purposes, not for individual surveillance.

Can Pinpoint™ track seasonal residents or snowbirds?

Yes. Pinpoint™ can identify seasonal movement patterns and dual-residence behavior to support campaigns targeting seasonal populations.

How quickly is location data available after a visit?

Location data is typically available within approximately 24–72 hours after a visit, depending on upstream aggregation and processing cycles.

How often should audiences be refreshed?

Many organizations refresh Pinpoint™ audiences weekly to capture new visitors and maintain up-to-date targeting based on recent real-world behavior.

What deliverables do we receive from Pinpoint™?

Deliverables may include visitation counts and trends, audience sizes, MAID-based audience files, and appended household or behavioral attributes when combined with Analyze360® data.

Can Pinpoint™ append Analyze360® attributes to visitors?

Yes. Pinpoint™ audiences can be enriched with Analyze360® attributes, including household, demographic, and behavioral insights, to support deeper segmentation and personalization.

Can Pinpoint™ connect location behavior to CRM systems?

Yes. Pinpoint™ can connect real-world visitation data to household- and individual-level records for activation through CRM, email, social, SMS, phone, and direct mail systems.

Where can Pinpoint™ audiences be activated?

Pinpoint™ audiences can be activated across major marketing and sales platforms, including CRMs, email platforms, paid media, social advertising, SMS, call centers, and direct mail providers.

Can Pinpoint™ be used for nonprofit and faith-based outreach?

Yes. Pinpoint™ supports nonprofit and faith-based organizations by identifying real-world engagement at events and locations to improve outreach, volunteer recruitment, and donor targeting.

Can Pinpoint™ measure foot-traffic lift and attribution?

Yes. Pinpoint™ can be used to measure changes in visitation and estimate incremental foot traffic associated with campaigns, helping link marketing activity to physical outcomes.

How does Pinpoint™ avoid counting normal baseline traffic as lift?

Measurement approaches compare exposed versus non-exposed audiences and evaluate changes over time to separate baseline visitation from campaign-driven behavior.

Can Pinpoint™ be used for market research and analysis?

Yes. Pinpoint™ supports trade-area analysis, event attendance estimation, visitor origin analysis, competitive visitation patterns, and behavioral segmentation. It is often used alongside survey and transactional data to provide additional real-world context.

Is Pinpoint™ privacy-compliant?

Yes. Pinpoint™ uses opt-in mobile location data and is designed to support privacy-compliant marketing, analytics, and attribution use cases.

Can users opt out of location data collection?

Yes. Users can opt out through device and app-level privacy settings, and mobile advertising IDs can be limited or reset by users.

How is Pinpoint™ different from basic geofencing tools?

Pinpoint™ combines deterministic location data with identity resolution, behavioral segmentation, CRM activation, and attribution, enabling full insight-to-activation workflows rather than simple proximity targeting.

Why use Pinpoint™ instead of surveys or modeled data?

Pinpoint™ is based on observed real-world behavior rather than self-reported or modeled data. When used alongside traditional research methods, it helps improve accuracy in identifying in-market audiences and understanding physical-world decision behavior.