Analyze360® Pinpoint™ Geospatial Intelligence
Pinpoint™ extends the Analyze360® platform with powerful geospatial intelligence, revealing how real-world visitation connects to audience, markets, and opportunity.
Using opt-in mobile location data and Analyze360® household intelligence, Pinpoint™ reveals who visits, where they come from, and what their behavior signals about demand.
Consumer opts-in
Mobile apps collect opt-in location signals providing time-stamped latitude and longitude data that reflects real-world movement.
Visits are discovered
Pinpoint™ uses spatial and temporal analytics to identify true visits, distinguishing real customers from employees and pass-through traffic.
Insights are gained!
Visitation patterns link Analyze360® household intelligence, revealing who visitors are, where they live, and what motivates their behavior.
Pinpoint™ goes beyond device movement to reveal
who visitors are, how they live, and how they spend.
Footfall Tracking
Measure verified visits and foot traffic patterns across retail locations, venues, and destinations.
One-to-One Advertising
Focus media on high-value audiences and geographies using visitation intelligence.
Co-Visit Mapping
Understand how audiences move between locations, revealing real customer journeys and competitive overlap.
Offline Identity
Connect visitation behavior data with household income, net worth, life stage, lifestyle segments, and spending potential.
Retargeting & Activation
Activate visitation insights across digital, social, email, and direct mail channels.
Intent & In-Market Signals
Identify emerging consumer demand using repeat visits, travel patterns, and visitation behavior.
How Pinpoint™ Helps Organizations
Pinpoint™ turns real-world visitation data into actionable audience and location insights for planning, targeting, and growth.
Brands & Agencies
Build high-intent audiences, validate targeting strategies, and expand into new markets.
Retail & Dining
Optimize store networks, track competitor visitation, and identify high-value trade areas.
Developers & Franchises
Understand location potential, market draw, tenant mix, demographics, and asset performance.
Home Services
Identify in-market homeowners and target high-value neighborhoods.
Curated Audiences
Reach affinity-centered groups such as sports fans, movie buffs, concert-goers, club members, and other similar interest groups where they meet.
Legal & Forensics
Support discovery, incident analysis, and presence verification.
How Does Pinpoint™ Compare
Location-intelligence providers such as Placer.ai, Advan, and Unacast analyze traffic patterns and location trends.
Pinpoint™ goes further by connecting location intelligence with household-level consumer insight and campaign activation.
Most platforms provide maps and metrics. Pinpoint™ provides movement + meaning.
| Capability | Pinpoint™ | Typical Location Platforms |
|---|---|---|
| Foot traffic | 🟢 Full | 🟢 Full |
| Trade-area analysis | 🟢 Full | 🟢 Full |
| Precisely timed visits and trends | 🟢 Full | 🟡 Limited |
| Income and net-worth insights | 🟢 Full | 🟡 Limited |
| Lifestyle segmentation | 🟢 Full | 🟡 Limited |
| Device-level mobility | 🟢 Full | 🔴 None |
| Market directly to visitors | 🟢 Full | 🔴 None |
| Look-alike audiences | 🟢 Full | 🔴 None |
| Campaign activation support | 🟢 Full | 🔴 None |
| Robust household intelligence | 🟢 Full | 🔴 None |
More than a dashboard. Campaign-ready intelligence
that turns real-world behavior into confident activation.
Have questions? Reach out to us.
Our team is here to help you make the most of Analyze360® and the Pinpoint™ geospatial intelligence capability.