Harnessing the Power of Analyze360: Real-Life Success Stories From Brands Using Segmentation Reports
Customer segmentation is a powerful method of gathering in-depth insights into your customers’ demographics, interests, and behaviors. If you’re looking to dig deeper into the data generated from your segmentation efforts, segmentation reports enable you to view essential information and trends to help you make better decisions that drive your business forward.
Analyze360 helps you discover the untapped value of consumer insights. The comprehensive segmentation tool from Analyze Corporation transforms your customer or marketing lists into advanced insights in minutes.
Many brands have used Analyze360 to take their segmentation efforts to new heights, gleaning the crucial information they need to better understand their customers and take actions that increase customer engagement, conversions, and sales.
Here are some noteworthy highlights from case studies from just a few of the customers who have found success using Analyze360:
Citron Clothing expanded its reach and determined product direction.
Citron Clothing, a high fashion specialty women’s apparel retailer, was looking to expand their online presence and product offerings using data-driven insights into their existing customers’ overall retail, apparel, and accessory habits. The company wanted to determine whether to expand into women’s petite apparel or fashion accessories.
Citron leveraged Analyze360 to discover psychographic profiles and retail behaviors for 10,000 existing online customers and identify their core market demographic. They found their demographic was upper middle-income women from the baby boomer generation who are interested in fashion jewelry, accessories, luxury items, and leather goods. Based on this information, Citron decided against investing in petite apparel, and instead, expanded its jewelry and accessory lines.
Citron also used Analyze360’s lookalike audience capabilities to reach new customers in its target demographic through email and social media marketing. Analyze360 identified a total potential market of 0.5 million U.S. consumers for Citron’s offerings. Further, Citron’s targeted email and social media campaign yielded 4x performance over previous new customer contact campaigns.
Angi identified 20,000 high-potential reviewers.
Home services website Angi (previously Angie’s List) allows users to search for contractors to provide paid home improvement work. As a software platform, much of the value of their offering comes from providing reviews from previous customers to people considering using a particular service.
Angi was tasked with focusing its marketing budget on the most valuable customers and those who could help write reviews. Before using Analyze360, only a small percentage of Angi’s users ever contributed a review. The company’s solution was to call 20,000 customers who had previously used their service and ask them to write a review. This was expensive, and the return on their calls only resulted in about 5% more reviews than not calling customers at all. Angi needed to find a better way to increase the customer reviews with their phone calls.
Using Analyze360, they determined the people who had written a review in the past and generated a segmentation report, as well as a unique model in the Analyze360 platform. With that model, Angi identified 20,000 high-potential reviewers and called them each month instead of the random list they were previously using. The response rate jumped from 5% to 30% more reviews as a result of Analyze360 and the model it provided to Angi.
Customer segmentation reports have always been too costly and not timely enough. Analyze360, the first intelligent customer segmentation reporting tool, provides on-demand, affordable customer segmentation reporting to help companies find their ideal audience and make the data-driven decisions they need to thrive.
At Analyze Corporation, we make it easy for you. All you have to do is provide us with your customer data in a CSV file. We then securely input it into the application and combine it with hundreds of variables from commercial, public, and open data sources. Within a few moments, our unique algorithm creates an immediate, on-demand customer segmentation report. Now you can easily compare, segment, and find your ideal customers. The reports are simple to build, secure, and user-friendly.