How Analyze360® and Pinpoint™ Build Addressable Markets and MAIDs

Analyze360® and Pinpoint™ provide audience data used for planning and activation across external marketing and sales systems, including identity-based addressable markets and location-derived mobile advertising IDs (MAIDs). They combine identity-resolved consumer information with observed location signals to help organizations define and prepare audiences for downstream use.

Building Addressable Markets From Real People

Analyze360® supports the construction of total addressable markets using individual- and household-level data rather than aggregated estimates.

Organizations can begin with a known customer or prospect list and model outward to identify additional individuals and households who share similar characteristics across geography, age, income, net worth, credit attributes, and other verified variables.

The result is a quantified audience built from real records, rather than a projected market size based on aggregated demographics.

Identifying Observed Real-World Presence With Pinpoint™

Pinpoint™ adds location context by identifying mobile advertising IDs associated with physical presence at specific locations during defined time windows.

The data reflects observed visits to places such as retail stores, events, or other points of interest. These signals provide a way to understand where audiences have actually been, rather than relying on inferred interest or modeled exposure.

Organizations use Pinpoint™ to measure physical exposure, identify location-based audiences, and prepare those audiences for use across digital channels.

How the Capabilities Work Together

Analyze360® and Pinpoint™ address complementary parts of audience definition.

Analyze360® provides identity and household context.
Pinpoint™ provides observed location behavior.

Used together, they allow organizations to align who an audience is with where that audience has been, producing consistent audience files that can be used across planning, measurement, and activation workflows.

Preparing Audiences for External Activation

Analyze360® and Pinpoint™ prepare audiences that are identity-resolved, location-informed, and clearly defined for use outside the platform.

These audience files can be delivered to agencies, marketing platforms, or internal systems responsible for execution. This allows organizations to separate audience definition from campaign execution while maintaining consistency across planning, measurement, and activation workflows.

The result is a shared audience foundation that can be used across channels without re-creating or re-interpreting segments at each step.